Selling Your Home
From staging to marketing, we know how to showcase your home at its best and attract the highest value possible. We can help you navigate Philadelphia's competitive market and ensure the experience is as positive as it is successful.
Evaluating Your Home
The first step to selling your home is to evaluate your home's condition. We will tour your home and make note of any cosmetic or functional problems, and discuss any upgrades or improvements that may bring additional value to your sale. Note that significant problems may require disclosure to potential buyers. We will discuss the findings and available options to help ensure your home is the best condition possible for attracting buyers.
Choosing An Asking Price
Many factors should be considered in determining a competitive list price for your home, such as location, condition, age, supply and demand, as well as local market conditions. It will also be valuable to conduct a Comparative Market Analysis (CMA) of similar homes that have recently sold in your area. You may also choose to have a professional appraisal of your home conducted in advance. All of these factors will help guide your decision to establish a list price.
Getting Market Ready
Preparing your home for the market may include tasks such as reducing clutter and fixing maintenance concerns as well as updating paint colors and addressing landscaping needs. It may also be advantageous to have the home professionally staged. The focus of this process is to prepare your home to make a great impression and invite the most attractive offers possible.
Listing Your Home
When the home is ready for market, we will have professional photography taken. Then your home will be listed on the local MLS and syndicated to area brokerages and agents. Additional advertising methods may also be used to reach the widest audience possible within the target market. Creating a personalized plan to market your home will help attract the interest of the right buyer.
Once your home has been listed, home showings will begin! It may also be advantageous to hold an open house. Typically, the home owner is not present for home showings, but you will be notified in advance of any appointments and showings can be scheduled during specific times to avoid inconvenience. This creates an inviting and welcoming atmosphere for buyers touring the home.
An offer, or multiple offers, will be made by a buyer, which you may accept, counter, or reject. If a counter is made, we will enter a period of negotiation until an agreement is reached by all parties, or you choose to reject the latest counter. Negotiations can involve many factors, including settling on a sales price, concessions and financing. Once all parties reach an agreement, you will officially be under contract!
Appraisal & Inspection
Once a buyer and seller reach an agreement, the buyer may order a professional inspection and appraisal to evaluate the condition and value of the home. Depending on the results of the reports, we may enter another round of negotiations until an agreement is reached by all parties. Depending on the negotiation strategy, you may choose to complete repairs requested by the buyer in order to maximize other negotiation factors.
Closing day! Your Buyer's lender will provide final confirmation that they are approved to close, and you will sign the paperwork required to complete the sale. This process typically takes an hour or two. Once the paperwork is signed by all parties, your title company will wire the net proceeds of the sale to your bank account, and your home will officially be sold!